Brand strategy
Get clear on who you serve, what you say, and why people should pick you.
Fractional CMO · Metro Atlanta
Don't hire a marketer. Hire a bench.
Get Ben McDonald as your fractional CMO, plus a team of specialists for ads, social, content, and brand.
The one-hire trap
Ads. Social. Brand. Video. Web.
The job post asks for eight people.
Most businesses hand all of it to one hire. Nobody can cover it all, so something always gets dropped. They burn out, the brand drifts, and the budget disappears.
Marketing Manager (Full-Time)
- Run our website
- Handle SEO
- Manage Meta, Google, and LinkedIn ads
- Post on social every day
- Shoot and edit video
- Design everything
- Track the analytics
- Set the strategy
Meet your fractional CMO
You need someone calling the plays, and a bench ready to run them.
One leader. A whole bench.
I'm Ben McDonald. I run your marketing the way a CMO would: I set the plan, pick the channels, watch the numbers, and keep everyone moving. My bench of specialists does the work. You get senior-level strategy without a full-time salary, and you never have to manage a team yourself.
Every client gets full bench planning, so every specialist works from the same plan.
Ben McDonald, Founder and Fractional CMO
See the difference
Flip the switch.
See what one hire can cover. Then see what the bench covers.
- Strategy and planningGap
- Brand and messagingGap
- Social mediaGap
- Meta adsGap
- Google adsGap
- LinkedIn adsGap
- Photo and video shootsGap
- Aerial droneGap
- Graphic designGap
- Content editingGap
- WebsiteGap
- ReportingGap
3 of 12 covered. The rest waits.
The bench
Specialists for every play.
We focus on the four things that grow owner-led businesses. When you need more, the bench goes deep.
Branding
Logos, brand guides, and a look that stays consistent everywhere you show up.
Social media management
Planning, content, posting, and replies, handled every week.
Ad campaigns
Meta, Google, and LinkedIn ads built to bring in leads, with every dollar tracked.
Also on the bench
Video production Photography Aerial drone Web design Content editingResults
Real numbers from real clients.
HVAC company
$4.7M
Revenue collected in 2025, up from $3.8M the year before.
- $3.8M to $4.7M
- Up 22% year over year
What we ranGoogle search, local services ads, Meta ads, ad creatives, copy, AI video ads, multiple campaigns.
Pharmacy
111
Qualified leads for semaglutide shots in seven days.
- $1.64 per lead
- $182 in ad spend
What we ranMeta ads, creatives, copy, lead nurture.
Coach and influencer
$57,949
Monthly recurring revenue: $41K from courses, plus $16,949 from a new mastermind.
+$44,348from one course in two months
- Up from $31K MRR
- 17 members at $997 a month
What we ranFull funnel design, ebook and course design, lead nurture and automations, Meta and Google ads, creatives, copy, video editing.
Industrial equipment and services company
6x
$25K of ad spend turned into $151K in won revenue.
- 48 deals won
- 26.5% close rate
What we ranGoogle and Meta ads, landing page design, creatives, copy, lead nurture, booked calls.
Brands we've worked with
How it works
Three steps. No guesswork.
Free audit call
Before we talk, we review your website, social, ads, and brand. Then we walk you through what's working, what's not, and what we'd fix first. Live, with no pressure to sign.
Your game plan
If we're a fit, we build your 90-day plan: goals, channels, budget, and who on the bench handles what.
The bench goes to work
Ben leads. The specialists deliver. You get one clear report every month.
Packages
Pick your starting lineup.
Every package is led by Ben as your fractional CMO.
Starter
Starting at$1,500/month
Get one channel running right.
- Choose social media management or ads management
- Social includes 2 content shoots a year
- Ad platforms matched to your budget
- Full bench planning
- Quarterly strategy call with Ben
- Monthly report and email check-in
Recommended
Growth
Starting at$3,500/month
Ads and social working together.
- Ads management on Meta, Google, and LinkedIn
- Social media management
- Creative design
- 2 content shoots a year
- We edit content you shoot
- Full bench planning
- Monthly strategy call with Ben
- Monthly report
Full Bench
Starting at$5,000/month
The whole bench, all year.
- Ads management on Meta, Google, and LinkedIn
- Social media management
- Creative design
- A content shoot every other month
- We edit content you shoot
- Full bench planning
- Monthly strategy call with Ben
- Monthly report
Just starting a business? The Launch Kit gives you a logo, brand guide, website, and social setup, so you open strong.
Ask about the Launch KitNeed something else? We build custom packages too, with a monthly strategy call and report.
Ask about a custom planFAQ
Straight answers.
We've been burned by an agency before. Why would this be different?
You see your 90-day plan before the work starts, and you get a clear report every month. If something isn't working, we'll tell you first and fix it.
How is this different from hiring an agency?
At most agencies, the strategist wins the account and then hands you to an account manager. I stay on it. I set the plan with you, keep every piece aligned to your brand and voice, and work alongside the specialists who execute it. As we grow, I add CMO-level strategists, not account managers.
Why not just hire a full-time marketer?
One hire costs a full salary plus benefits, and nobody is great at ads, social, video, design, and strategy all at once. With BenMac, you get a CMO and a full bench of specialists, often for less than one salary.
We don't even know what we need. Where do we start?
Start with the free audit. We'll show you where you stand and what to fix first. Most businesses don't need everything at once.
Is the free audit just a sales pitch?
No. We do the review before the call and show you what we found. The advice is yours either way.
Do you only work with Atlanta businesses?
Metro Atlanta is home, and we love meeting in person. We work with businesses anywhere in the U.S. too.
How soon will we see results?
Ads can start bringing in leads within a few weeks. Brand and social build over a few months. Your game plan spells out what to expect and when.
Free marketing audit
See what's working and what's not.
Tell us about your business. We'll review your marketing before we talk, then walk you through it on a live call with Ben.
What we review
WebsiteSocial mediaAdsBrand and messaging
No spam, ever. We'll reach out within one business day to book your call.